At Luxury Hotel Advisors, we specialize in selling hotel properties in what is often referred to as a silent sale. In real estate, the term silent sale refers to a property sale that is not actively marketed or advertised to potential buyers. This type of sale is often used by sellers who want to avoid a lengthy and potentially stressful selling process or by sellers who don’t want to draw attention to their sale. Instead, a silent sale is typically conducted through word-of-mouth or by reaching out to a select group of potential buyers.

Privacy is Important to Many Sellers

It’s important to note that while a silent sale can offer a more private and streamlined selling process, it also has its own set of risks and limitations. For example, the lack of marketing may limit the pool of potential buyers and therefore reduce the chances of a quick sale. Additionally, it is important to work with a real estate professional who can minimize risk of fraud and scams. We believe it is important for all investors to be cautious and seek professional advice when considering a silent sale.

Reasons to Consider a Silent Sale

Some of the more compelling reasons to sell a luxury hotel discretely include:

• Preserving the hotel’s reputation by keeping the sale confidential; the hotel can maintain its image and reputation, which is especially important in the luxury segment.
• Attracting a different pool of buyers who prefer discreet sales; they value privacy and discretion.
• Maintaining guest and travel agent confidence by not allowing the sale to impact the perception of luxury service and operational standards.
• Avoiding employee anxiety.
• Providing the owner with more control over the sale process and ensuring that the property is marketed and sold in a way that meets their specific needs and requirements.

In Summary

In summary, a silent sale can be an effective strategy for sellers of luxury hotels who want a private, controlled sales process. By limiting public knowledge of the sale, sellers can protect the reputation of the hotel, avoid worrying guests and employees, and attract buyers who value privacy.

However, silent sales also carry certain risks and drawbacks, and sellers should weigh the pros and cons of a silent sale approach and work closely with knowledgeable real estate professionals to ensure they maximize their chances of a successful, secure transaction. When executed properly, a silent sale allows luxury hotel owners to sell their property on their own terms, avoiding the publicity and disruptions of a traditional sales process.

The reputation and perception of excellence take years to build, and LHA understands the unique needs of luxury independent hotels better than anyone in the business. We have an extensive track record in handling confidential projects with the utmost discretion, allowing sellers to avoid mass marketing and find buyers who value privacy as much as they do.

By partnering with LHA for a silent sale, luxury hotel owners can protect their brand equity while maximizing their chances of finding the right buyer – one who appreciates the tremendous value in acquiring a trophy asset with little to no disruption. For any owner seeking the most confidential, seamless sale of a luxury hotel, we’d love to connect.

Want to Learn More?

If you are considering changes in your portfolio, let us know if you would like to learn more about silent sales. For more information on how Luxury Hotel Advisors can assist with U.S and Caribbean hotel and resort real estate, visit

About the Author

L.K. Eric Prevette is a 30-year veteran in the hospitality industry and served as CEO of several luxury hotel companies, including RockResorts and the Resort Properties Division of The Irvine Company. He also served as Chief Financial Officer and Chief Development Officer for Rosewood Hotels and Resorts.

Mr. Prevette has spent most of his hospitality career working exclusively with independent luxury and boutique hotel assets. He and his partner, Carlos Lopes, launched Unique Hotels in 1987 and later co-founded Bel Air Hotel Company. During his career, he has successfully repositioned and assisted in the sale of hotel properties valued at more than $500 million and provided valuable asset management and other advisory services to owners and lender of over 50 hotels in the US, Europe, Mexico, the Caribbean and Asia.

Mr. Prevette brings creative financial and operational thinking to each project with the ultimate goal of optimizing asset value. He is now a managing principal with Luxury Hotel Advisors

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