Hokkaido has captured LHA’s attention, and we want you to know about it.

With the Adventure Travel World Summit 2023 taking place next week in Hokkaido, we wanted to share some intriguing information about this buzz-worthy travel destination in Japan.

Hokkaido is Hot

As an emerging tourist destination, Hokkaido represents an attractive new market for both independent hotels looking to make a statement and for existing hotel brands looking to expand their footprint in a destination that’s quickly climbing the ranks in international popularity. Though lesser known compared to hotspots like Tokyo, Osaka and Kyoto, Hokkaido offers a wildly diverse geography: volcanic hot springs, lush wetlands, snow-capped mountains and an endless coastline that offers boundless opportunities for adventure-seekers around the world.

A Year Round Destination

Hokkaido is a year-round destination. Luring more than 2 million tourists every winter, the Sapporo Snow Festival transforms Hokkaido’s largest city into a magical winter wonderland. Local food vendors serve up piping hot ramen, grilled seafood skewers, and hot saké to warm you as you wander between elaborate ice sculptures illuminated in bright colors. When evening hits, live music, ice bars, and firework shows light up the night. It’s truly a bucket list experience perfect for families, couples, groups and photography fans alike, underscoring Hokkaido’s burgeoning potential as a keen hospitality investment.

Summer in Hokkaido

During the summer months, the long sunny days and moderately warm weather reveal an entirely new way to experience Hokkaido. From frolicking in the Furano Flower Fields as if you were Julie Andrews in The Sound of Music, to stand-up paddleboarding in the electric blue waters surrounded by lush forests and volcanoes, there is an activity for everyone. It’s no wonder this up and coming destination has garnered some serious Instagram fame and attention.

The Onsen

Something LHA has been captivated by are the Japanese hot springs, known as onsen. With over 250 onsen areas, Hokkaido is home to the most thermal hot springs in all of Japan, attracting millions of travelers every year to experience the healing properties of the mineral-rich water. The natural geothermal baths are believed to possess healing properties due to their high mineral content, which can alleviate various ailments, including muscle pain, arthritis, and skin conditions. The relaxation experienced in the warm, soothing waters is not only physically rejuvenating but also mentally therapeutic, reducing stress and promoting overall well-being.

Beautiful Sustainability

For brands focused on sustainability, Hokkaido’s natural beauty is captured through an eco-conscious design. Locally sourced materials and partnerships with area farms, breweries, and artisans could provide an authentic sense of place. Opportunities to showcase the Ainu indigenous culture through art displays, guided tours, and on-site museums represent yet another demographic to capture.

Hokkaido for Investors

Hokkaido checks all the boxes for hospitality investors looking to capitalize on ascending Japanese tourism. As pioneers in the up-and-coming market, hotel brands expanding into Hokkaido could reap major rewards down the road. As experts in luxury independent hospitality, LHA is constantly evaluating emerging destinations like Hokkaido for investment, development and management opportunities.

Learn More

Please reach out to discuss how we can help assess potential projects to perfectly position your brand in this beautiful island setting. Subscribe to our newsletter for info on our newest listings across the globe.

About the Author

L.K. Eric Prevette is a 30-year veteran in the hospitality industry and served as CEO of several luxury hotel companies, including RockResorts and the Resort Properties Division of The Irvine Company. He also served as Chief Financial Officer and Chief Development Officer for Rosewood Hotels and Resorts.

Mr. Prevette has spent most of his hospitality career working exclusively with independent luxury and boutique hotel assets. He and his partner, Carlos Lopes, launched Unique Hotels in 1987 and later co-founded Bel Air Hotel Company. During his career, he has successfully repositioned and assisted in the sale of hotel properties valued at more than $500 million and provided valuable asset management and other advisory services to owners and lender of over 50 hotels in the US, Europe, Mexico, the Caribbean and Asia.

Mr. Prevette brings creative financial and operational thinking to each project with the ultimate goal of optimizing asset value. He is now a managing principal with Luxury Hotel Advisors

Please visit https://luxuryhoteladvisors.com for more information.