Services
ADVISORY SERVICES
- Research and market intelligence
- Revenue and expense budgeting, organizational planning and staffing
- Hotel re-launch
- Market tactics to optimize occupancy
- Financial consulting, refinancing and recapitalization
ASSET MANAGEMENT
- Annual business plan review and capital budget management
- Monthly performance reviews with senior management, marketing, and finance
- Positioning, marketing strategy, and analytics
- Labor management and operational efficiencies
- Monitor all insurance policies, licenses, leases, and contracts
ACQUISITION/BROKERAGE
- Access to owners and lenders of luxury hotel assets
- Market evaluation, SWOT analysis and feasibility study
- Property assessment and value enhancement analysis
- Brand vs independent evaluation
- Branding recommendations
DISPOSITION/BROKERAGE
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Access to high net worth individuals, family offices, and institutional investors
Complete confidentiality and privacy
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Market assessment and comp set analysis
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Positioning to achieve the highest valuation
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Highly selective approach in presenting qualified buyers
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Contract negotiations to achieve the maximum benefit to ownership
RECAPITALIZATION & FINANCING
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Pro forma studies & feasibility/investment analyses
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Capital structuring
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New development financing
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Mortgage and equity for existing hotels
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Construction cost projections/budget management
MARKETING STRATEGY
- Pre-opening marketing planning
- Marketing performance assessment
- Repositioning and branding strategy evaluation
- Digital marketing tactics, website design effectiveness, SEO strategies
- Public relations and social media tactics