MARKETING STRATEGY

Are You Talking to the Right People?

It is possible at times for owners to become too close to the property and not able to see that circumstances may have changed and your hotel is no longer talking to the right customer. Or the area around your hotel may have seen an upgrade and you know the time is right but you’re not sure about brands and independents.

We’ve worked with or for almost every major brand and have providing marketing strategy for some of the most iconic hotels in the world. Our knowledge of branding, positioning, digital marketing, public relations and distribution allows us to create a path with the highest probability of success.

Be it an independent hotel, part of a collection or branded, we have the expertise to create a marketing strategy that will achieve your relevant metrics.

• Pre-opening marketing planning
• Marketing performance assessment
• Repositioning and branding strategy evaluation
• Digital marketing tactics, website design effectiveness, SEO strategies
• Public relations and social media tactics